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Online advertising companies personalize your web browsing experience by being able to offer more targeted ads on the pages you view. Using a number of tools to determine your interests - your search keywords, browsing history, or even social-networking data - they can place the most relevant ads on the pages you view. Most companies do a great job preventing any personal information from being stored or used in any way, but some people still prefer to opt out of their services and avoid being tracked online through the use of "cookies".
Cookies are small text files that web servers typically send to computers when a user visits a website. Cookies are stored as text files on the hard drive, and can be accessed by web servers when the user returns to that website or goes to another website. Cookies are used by companies to collect and send information about a user's website visit – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information helps companies improve the user's online experience in many ways: allowing companies to monitor website performance, making the website easier to use, measuring the effectiveness of promotional placement, and tailoring the website to better match a user's interests and preferences. Cookies cannot be used to access any other data on a computer's hard drive, or to personally identify a user. Users who prefer not to accept cookies can set their Internet browser to notify them when they receive a cookie or to prevent cookies from being placed on their hard drive.
To learn more about Cookies you can visit AllAboutCookies.org
The one thing that all Ad Networks can agree on is that your privacy and security online is top priority. Cookies placed through a "Third-Party" Ad Network is encrypted so others cannot track what's in them and offer an Opt-Out service to allow anybody to avoid having cookies dropped on their browser. If you would like to Opt-Out of Ad Networks you can use the link below to view a list where you can pick and choose or Opt-Out of all.